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RESEARCH AND ANALYSIS

There are several tools we at Salt can use to better identify the requirements and opportunities to deliver a class leading design. A Product Positioning Map helps visually display the clients’ product against its competition and identify where it is and where it may need to move to. Competitive Analysis digs into the technical aspects of the yacht, comparing statistics such as size, space, capacities and specification. A Value Proposition Canvas and Empathy Map help profile the customers’ needs such as functional, social and emotional values and documents their pains and gains, what they don’t like, what they do.

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There are a number of tools we at Salt can use to better identify the requirements and opportunities to deliver a class leading design.

 
 

Product Positioning Map

A Product Positioning Map helps visually display the clients’ product against its competition and identify where it is and where it may need to move to.

Competitive Analysis

Competitive Analysis digs into the technical aspects of the yacht, comparing statistics such as size, space, capacities and specification.

Value Proposition Canvas and Empathy MaP

A Value Proposition Canvas and Empathy Map help profile the customers needs such as functional, social and emotional values and documents their pains and gains, what they don’t like, what they do.